Life is short to have boring hair. Do you agree? This is where changing hair color every year or two years enter the picture. Good thing there’s Pinterest board to check out trending hair colors, and then there’s Amazon to know the bestselling and safe hair color brands of the season.

Be it bold pink, fiery red, vibrant purple, sweet chestnut brown shade, or going all-out black, here at the bestselling hair color brands of 2021 you should check out.

Clairol Natural Instincts

Product link: https://www.amazon.com/Clairol-Natural-Instincts-Brown-Black/dp/B07L1PZG45/ref=sr_1_7?dchild=1&keywords=clairol+natural+instincts&qid=1632363815&sr=8-7

Review: “Easy to use, smells nice enough and color is lovely. Blended my bleach blond hair into my roots nicely. Do wish I had gone a shade lighter.”

The Clairol Natural Instincts’ brand takes pride in its safe coloring products. They’re 80% naturally derived ingredients and perfect for all hair types and textures. Its ingredients are composed of coconut oil and aloe vera. Unlike traditional hair color, this one has no ammonia or added parabens. They sell 38 natural-looking shades, so you can find the black, brunette, blond or red hue that’s safe on your hair.

Garnier Nutrisse Nourishing Hair Color Creme

Product link: https://www.amazon.com/Garnier-Nutrisse-Nourishing-Color-Creme/dp/B00008US2X/ref=pd_vtp_9/142-4880694-1398036?pd_rd_w=kO4xG&pf_rd_p=96226b5f-2d9a-439b-be45-97603787c682&pf_rd_r=C5DY44F191D5PZEJ06N8&pd_rd_r=277f5ca3-8bd8-436f-82a9-9ae4ea9f1f0f&pd_rd_wg=Ijn41&pd_rd_i=B00008US2X&psc=1

Review: “For years, I went to the salon for color but after having the kids, I couldn’t afford to go for time and money reasons. I was super hesitant about using at home color because I’ve had some BAD experiences that made me have to get an emergency, expensive color correction just to be able to go back in public. I researched like crazy to find an at home blonde color and have been using this color, Garnier White Chocolate 111 for years now. So happy I’m able to do my color at home!” - HisAndHersDeals

Planning to do hair coloring at home? You’re safe with Garnier Nutrisse Nourishing Hair Color Crème. Its 32,000 reviews on Amazon made it clear that this brand is trusted by lots of hairsylists and DIY-ers out there. This hair color is formulated with color boost technology and a blend of triple fruit oils- avocado, olive & shea. These essential trio will help deliver permanent hair color, even to those with natural dark hair. Most importantly, it’s made with a non-drip color creme so it spreads evenly and smells great.

Naturtint Permanent Hair Color

Product link: https://www.amazon.com/dp/B001E8GHKY/ref=sspa_dk_detail_0?psc=1&pd_rd_i=B001E8GHKY&pd_rd_w=YiH5U&pf_rd_p=9fd3ea7c-b77c-42ac-b43b-c872d3f37c38&pd_rd_wg=aeY3F&pf_rd_r=JT07NSJYS6S2PSVZ7Q5H&pd_rd_r=d82eb576-419a-4c17-a86e-625b3894dc10&smid=A1BKTO9KS92ZTU&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExTUFDTldVUTZaVkJOJmVuY3J5cHRlZElkPUEwNTYyMDMwMVRFMlAzNUwwWkpWNiZlbmNyeXB0ZWRBZElkPUEwOTg3MzA3MlFVUFU4N0ZGOVZHQiZ3aWRnZXROYW1lPXNwX2RldGFpbCZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU=

Review: “I love Naturtint, it’s the best permanent hair color that I’ve ever used, and I’ve tried them all. The color stays true, does not fade or turn brassy. I have medium brown hair with gray in it, and I dye it a medium neutral blonde (8N). Other hair colors I’ve used turn brassy after a few weeks, this does not, I’ve finally found a great permanent dye! It has lots of nice tones too, it’s not a flat color. It’s great, I highly recommend it!” – Susie Q.

Another ammonia-free option to check out is this hair color brand from Naturtint Permanent Hair Color. It has over 5,000 ratings on Amazing, making this one of the most trusted brands. This brand offers 32 mixable shades ranging from vibrant color yet safe to use on hai and providing deep hydration and gorgeous hair. It’s vegan and cruelty-free too!