How to Use Beard Balm for Styling and Shaping (Tame, Shape & Nourish Naturally)
Oct 22, 2025 | By Maria Eliza Pineda

For men with medium to long beards, daily grooming isn’t always easy. Facial hair can often be thick, coarse, and difficult to control, especially when curly or prone to frizz. This is where beard balm comes in as a multi-purpose grooming tool.
Beard balm styling not only helps keep the beard neat and well-shaped, but it also provides hydration and nutrients to make the hair softer and more manageable. If you’ve only been using beard oil before, it’s worth trying beard balm because it gives an extra boost of hold and shaping power. In this article, we’ll discuss what beard balm is, how it differs from beard oil, the proper way to apply it, styling tips for different beard types, and what to look for in a quality balm.
What Is Beard Balm and What Does It Do?
Beeswax for Hold and Shaping
Beeswax provides the light to medium hold essential for styling. With it, you can better control the direction of hair and maintain your beard’s shape throughout the day. It also acts as a natural protector against environmental stressors like dust and wind.
Natural Oils for Nourishment
Beard balm also contains nourishing oils such as jojoba, argan, or coconut oil. These help feed the hair and the skin underneath, preventing dryness and irritation. On top of that, natural oils add shine without leaving the beard greasy.
Shea Butter for Deep Hydration
One of the main ingredients in beard balm is shea butter. It’s known as a natural moisturizer that delivers intense hydration to both hair and skin. Using a balm with shea butter makes beard hair softer and reduces its coarse, rough texture.
Beard Balm vs Beard Oil: When to Use Each
Beard Oil for Hydration and Nourishment
Beard oil is designed to hydrate both the skin and the hair. Because of its light consistency, it absorbs quickly and helps prevent beard itch and dryness. It’s best used if your main concern is dryness or flaky skin under the beard.
Beard Balm for Moisture and Control
If beard oil focuses on nourishment, beard balm gives both hydration and control/hold. Thanks to the beeswax it contains, balm keeps hair disciplined and prevents flyaways or unruly strands. It’s the better choice if you want structure and shape in your beard.
Combining Oil and Balm
You don’t have to choose between the two. In fact, the best results come from using beard oil first for deep hydration, then following up with balm for styling. This combination gives you the benefits of both nourishment and hold in your daily grooming routine.
How to Apply Beard Balm for Styling (Step-by-Step)
Start with a Clean, Slightly Damp Beard
The best time to apply beard balm is after showering and washing your face. When your beard is slightly damp, it absorbs product more easily. It also helps distribute the balm evenly throughout your beard.
Scoop the Right Amount of Balm
You don’t need a lot of product. For short beards, a pea-sized amount is enough, while medium to long beards may require a bit more. Remember, it’s always easier to add more balm later than to remove excess.
Warm the Balm in Your Palms
Rub the balm between your palms until it softens and becomes smooth and oily. Warming the balm ensures easier application and better absorption. If you skip this step, the product may clump and apply unevenly.
Apply from Root to Tip
Start working the balm into the underside of your beard, massaging upward to reach the skin, then distribute it through the length of your beard down to the tips. This way, both hair and skin get hydrated while you prepare your beard for shaping.
Shape with Fingers or a Comb
After applying, use your fingers or a wooden beard comb to shape your beard. This is where you define the cheek line, tidy up the jawline, and style your mustache. Thanks to the balm, your beard will look more defined and polished.
Styling Tips for Different Beard Types
Short Beards
For short beards, just a small amount of balm will do. The goal is to add definition and a bit of shine to make your beard look tidy. You won’t need much hold, but the balm helps control stray hairs.
Medium Beards
Medium-length beards are the ideal candidates for beard balm styling. At this stage, balm works to control the direction of growth and soften the overall shape. It’s perfect for achieving a uniform, well-groomed appearance.
Long Beards
Longer beards are harder to maintain and style. This is where balm makes a big difference, as it provides medium hold to keep your beard in place all day. Pairing balm with a comb will help create a sleek, structured look.
Curly or Coarse Beards
For curly or coarse beard hair, balm is especially valuable. It helps detangle knots, reduce frizz, and soften the hair’s texture. With regular use, your beard becomes more manageable and easier to style daily.
What to Look for in a Quality Beard Balm
Natural Ingredients for Nourishment
Always choose a beard balm made with natural ingredients like shea butter, beeswax, jojoba oil, or argan oil. These provide hydration and nourishment without harmful side effects. They’re also safer for long-term use.
Free from Harsh Chemicals
Avoid products with parabens, silicones, or artificial fragrance. These can cause irritation and leave your beard greasy or heavy. Natural and fragrance-free balms are safer and more comfortable for everyday use.
Lightweight and Non-Greasy Texture
A good beard balm should have a light texture that’s easily absorbed. It should add shine and hold without leaving behind a greasy residue. That way, your beard stays fresh and natural-looking throughout the day.
A Perfect Partner to Beard Oil
If you want the ultimate grooming combo, pair beard balm with the Mayraki CopperGro Pro Beard Growth Oil. The oil delivers deep hydration and supports healthy beard growth, while the balm locks in moisture and provides hold for styling. Together, they give you the best balance of nourishment and control.
Beard Balm: the Secret to an Impeccable Look
Using beard balm is a simple step that makes a huge difference in keeping your beard neat, presentable, and healthy. With its natural ingredients, it hydrates, adds shine, and provides the hold you need for disciplined styling.
If you want the best results, make beard balm styling a regular part of your grooming routine. Start with the Mayraki CopperGro Pro Beard Growth Oil for nourishment, then follow up with a natural beard balm for shaping and hold. With this combo, you’ll achieve the perfect balance of hydration, control, and style.